Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).

Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.

According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.

The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.

Passbook is one of the newest features of the iPhone. What many people were offput by standards today is that we rely too much on disposable tickets, and the like, such as when you go to the airport for a boarding pass, or a movie ticket. Apple strove to solve that with a new application that is bundled with the newest update: Passbook.

Passbook offers everything you need, especially when a ticket, coupon, or gift card is needed. When you first open the application you are greeted by a sampling of applications that support Passbook, and its features. To begin, install the particular application you want to use. For example, we will be going with the Starbucks application to satiate our coffee needs every morning, as we have a gift card to spend.

Open up the freshly downloaded application, and get ready to be blown away. Like most applications, especially when it has to do with airlines, or coffee, you are almost always required to sign up for a respective account. Don’t worry, it is easy. All you will be asked is to fill out your email, a password, and other miscellaneous information to identify you when you lose your password or others.

Once you have finished signing up, you’re ready to roll. It will prompt you to enter a gift card that you already own, or begin a digital gift card. If you don’t have a gift card, you can start a digital gift card (or, as many may call it: a prepaid card), and pay for your coffee in a fast, and efficient way. Just tap on “Tap to Pay” when you are ready to pay, and tap again after you have paid. It’s really that easy.

The mainstay of a corporation is the data that it possesses. By data, I mean its customer base, information about the use of its products, employee roles and responsibilities, the development and maintenance of its product lines, demographics of supporters and naysayers, financial records, projected sales ... It is in the organization of this data that advancements to the bottom line are often realized i.e. the nuggets of gold are found. Defining what is important, properly cataloging the information, developing a comprehensive protocol to access and update this information and discerning how this data fits into the corporate venacular is basis of this data organization and may be the difference between moving ahead of the competition or being the one to fall behind.

Whenever we attempt to develop an Enterprise Rule Application, we must begin by harvesting the data upon which those rules are built. This is by no means an easy feat as it requires a thorough understanding of the business, industry, the players and their respective roles and the intent of the application. Depending upon the scope of this undertaking, it is almost always safe to say that no one individual is completely knowledgeable to all facets needed to comprise the entire application.

The intial stage of this endeavor is, obviously, to decide upon the intent of the application. This requires knowledge of what is essential, what is an add-on and which of all these requirements/options can be successfully implemented in the allotted period of time. The importance of this stage cannot be stressed enough; if the vision/goal cannot be articulated in a manner that all can understand, the knowledge tap will be opened to become the money drain. Different departments may compete for the same financial resources; management may be jockeying for their day in the sun; consulting corporations, eager to win the bid, may exaggerate their level of competency. These types of endeavors require those special skills of an individual or a team of very competent members to be/have a software architect, subject matter expert and business analyst.

Once the decision has been made and the application development stages have been defined, the next step is to determine which software development tools to employ. For the sake of this article, we will assume that the team has chosen an object oriented language such as Java and a variety of J EE components, a relationsional database and a vendor specific BRMS such as Blaze Advisor. Now, onto the point of this article.

One of the biggest challenges in pursuing a career in software development is to figure out which language you want to work. In addition to commonly used software programming languages like C, C++, Java a lot of new programming languages such as Python, Ruby on Rails have surfaced especially because they are used by a lot of consumer based start-ups these days.

With so many front and back end languages, the choice of learning Java is a failsafe decision and mastering Java can ensure that you have a bright future in software programming.

What is Java

Java is a computer programming language that is designed to be platform independent meaning that the language can virtually run on any hardware platform. This platform independence and an object oriented framework make Java the preferred language of development especially for client-server web applications.