Big data is now in an incredibly important part of how many major businesses function. Data analysis, or the finding of facts from large volumes of data, helps businesses make many of their important decisions. Companies that conduct business on a national or international scale rely on big data in order to plot the general direction of their business. The concept of big data can be very confusing due to the sheer scale of information involved.  By following a few simple guidelines, even the layman can understand big data and its impacts on everyday life.

What Exactly is Big Data?

Just about everyone can understand the concept of data. Data is information, and information is everywhere in the modern world. Anytime you use any piece of technology you are making use of data. Anytime you read a book, skim the newspaper or listen to music you are also making use of data. Your brain interprets and organizes data constantly from your senses and your thoughts.

Big data, much like its name infers, simply describes this same data on a large sale. The internet allowed the streaming, sharing and collecting of data on a scale never before imaginable and storage technology has allowed ever increasing hoards of data to be accumulated. In order for something to be considered “big data” it must be at least 10 terabytes or more of information. To put that in perspective, consider that 10 terabytes represents the entire printed collection of material in the Library of Congress. What’s even more remarkable is that many businesses work with far more than the minimum 10 terabytes of data. UPS stores over 16 petabytes of data about its packages and customers. That’s 16,000 terabytes or the equivalent to 1,600 printed libraries of congress. The sheer amount of that data is nearly impossible for a human to comprehend, and analysis of this data is only possible with computers.

How do Big Data Companies Emerge?

All of this information comes from everywhere on the internet. The majority of the useful data includes customer information, search engine logs, and entries on social media networks to name a few. This data is constantly generated by the internet at insane rates. Specified computers and software programs are created and operated by big data companies that collect and sort this information. These programs and hardware are so sophisticated and so specialized that entire companies can be dedicated to analyzing this data and then selling it to other companies. The raw data is distilled down into manageable reports that company executives can make use of when handling business decisions.

The Top Five:

These are the five biggest companies, according to Forbes, in the business of selling either raw data reports or analytics programs that help companies to compile their own reports.

1. Splunk
Splunk is currently valued at $186 million.  It is essentially a program service that allows companies to turn their own raw data collections into usable information.

2. Opera Solutions
Opera Solutions is valued at $118 million. It serves as a data science service that helps other companies to manage the raw data that pertains to them. They can offer either direct consultation or cloud-based service.

3. Mu Sigma
Mu Sigma is valued at $114 million.  It is a slightly smaller version of Opera Solutions, offering essentially the same types of services.

4. Palantir
Palantir is valued at $78 million.  It offers data analysis software to companies so they can manage their own raw data analysis.

5. Cloudera
Cloudera is valued at $61 million.  It offers services, software and training specifically related to the Apahce Hadoop-based programs.

The software and services provided by these companies impact nearly all major businesses, industries and products. They impact what business offer, where they offer them and how they advertise them to consumers. Every advertisement, new store opening or creation of a new product is at least somewhat related to big data analysis. It is the directional force of modern business.

Sources:
http://www.sas.com/en_us/insights/big-data/what-is-big-data.html

http://www.forbes.com/sites/gilpress/2013/02/22/top-ten-big-data-pure-plays/

http://www.whatsabyte.com/

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How to Keep On Top Of the Latest Trends in Information Technology

No matter what type of business you’re in, boosting your bottom line is always in the back of your mind. In a rough economy, it can be tempting to focus too much on pulling in more money and not enough on containing it from within.

That’s right, containing it. You have the potential to lose hundreds of thousands of dollars every year right under your nose from something as simple as lack of or ineffective computer training.

How much do the employees you have working for you right now really understand about technology? How good is your IT tech department? Technology changes faster than a blink of an eye and oftentimes, businesses struggle to keep their top employees trained.

With millions of dollars being lost to Internet espionage, file corruption and other computer crimes, staying on top of changes is essential. Recently, online learning centers have been emerging as the go-to method for quick and inexpensive learning. Unfortunately, this type of computer learning isn’t always the best solution.

Python is an incredibly powerful and useful computer programming language that many of the biggest websites in the world rely on for their foundation. Python provides reliable results that are functional and involve a variety of dynamic scripted and non-scripted contexts. And because it is free and open source, it has remained a popular choice for a variety of different developers who are looking to build new sites on one of the most reliable languages available. Here is a look at 10 of the most famous software programs that are written in Python and what they do.

YouTube
If you love watching hours of homemade and professional quality video clips on YouTube, you can thank Python for giving you that option. The foundation for Python helped YouTube integrate streaming videos into their pages, as well as the ability to like videos and embed certain information. YouTube is one of the most popular sites on the Internet, and it runs off of one of the most powerful languages in Python.

DropBox
What started as a powerful app, DropBox is now used by a variety of individuals, businesses, companies, organizations and more. This program lets you save files to a cloud-based service, that you can then access from anywhere in the world. With Python at the root of DropBox, there is no longer a need for USB sticks or blank CDs, since you can now save and share everything with your cloud-based account.

Google
It takes a lot of power to be able to handle the most popular search engine in the entire world. That is why Google uses Python for its mainframe foundation, as well as in addition to various apps that it runs in conjunction with the main site. The ease that Google provides for finding certain information, would be impossible without Python at the core.

Quora
Got a question? Ask it on Quora. This site compiles a list of questions and answers that come from a community of individuals. Those questions are then organized by various members of the community, which puts the most relevant information at the top. The creators of Quora, who happened to be former Facebook employees, decided to use Python to help them create the world’s best Magic 8 ball in Quora.

Instagram
If you love taking photos of your food or a new outfit and posting it online for all of your friends to see, you can thank Python for that ability. Granted, Instagram has both a very powerful app and a website, but the latter runs on Python language. The system allows for users to browse, find and post pictures that they like on the site.

BitTorrent
BitTorrent has evolved quite a bit in recent years, but its foundation and earlier years were built on Python. When it comes to one of the largest databases of knowledge, media and content, BitTorrent is the way to go. But you wouldn’t be able to get any of those lectures or other legal stuff that you are downloading from BitTorrent, if it wasn’t for Python.

Spotify
Spotify changed the music game when it allowed you to listen to ad-free music of your choice. This wasn’t a program where you got to select a playlist, but rather full songs that you love, on repeat as many times as you can imagine, if you so desire. But whether you are rocking out to the latest K-Pop song from Psy or a classic jazz tune, you are doing so because Spotify was built on Python.

Reddit
Reddit is one of the biggest open communities on the web. You have a question, want to talk about something in specific, or find tons of information regarding a particular topic, you can just look on Reddit. The site relies on Python to help them store user names, categorize subreddits, upload links to GIFs and, of course, award gold to valued posters.

Yahoo Maps
Much like Google, Yahoo also uses Python for a variety of different resources. Most valued may be Yahoo Maps. The API and programming behind the maps program, which is built with Python, allows for users to find locations, get directions and even find reviews about local places.

Hipmunk
If you love to travel, you have likely come across Hipmunk. And while the site lets you save money on booking your itinerary through Hipmunk, it is Python that keeps everything organized. Python also helps sort the best discounts and rates, so you can get the best packages available.

Python is an incredibly powerful tool for web development. More and more sites rely on it, including 10 of the most powerful sites in the world that are listed here.

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Millions of people experienced the frustration and failures of the Obamacare website when it first launched. Because the code for the back end is not open source, the exact technicalities of the initial failings are tricky to determine. Many curious programmers and web designers have had time to examine the open source coding on the front end, however, leading to reasonable conclusions about the nature of the overall difficulties.

Lack of End to End Collaboration
The website was developed with multiple contractors for the front-end and back-end functions. The site also needed to be integrated with insurance companies, IRS servers, Homeland Security servers, and the Department of Veterans Affairs, all of whom had their own legacy systems. The large number of parties involved and the complex nature of the various components naturally complicated the testing and integration of each portion of the project.

The errors displayed, and occasionally the lack thereof, indicated an absence of coordination between the parties developing the separate components. A failed sign up attempt, for instance, often resulted in a page that displayed the header but had no content or failure message. A look at end user requests revealed that the database was unavailable. Clearly, the coding for the front end did not include errors for failures on the back end.

Bloat and the Abundance of Minor Issues
Obviously, numerous bugs were also an issue. The system required users to create passwords that included numbers, for example, but failed to disclose that on the form and in subsequent failure messages, leaving users baffled. In another issue, one of the pages intended to ask users to please wait or call instead, but the message and the phone information were accidentally commented out in the code.

While the front-end design has been cleared of blame for the most serious failures, bloat in the code did contribute to the early difficulties users experienced. The site design was heavy with Javascript and CSS files, and it was peppered with small coding errors that became particularly troublesome when users faced bottlenecks in traffic. Frequent typos throughout the code proved to be an additional embarrassment and were another indication of a troubled development process.

NoSQL Database
The NoSQL database is intended to allow for scalability and flexibility in the architecture of projects that will use it. This made NoSQL a logical choice for the health insurance exchange website. The newness of the technology, however, means personnel with expertise can be elusive. Database-related missteps were more likely the result of a lack of experienced administrators than with the technology itself. The choice of the NoSQL database was thus another complication in the development, but did not itself cause the failures.

Another factor of consequence is that the website was built with both agile and waterfall methodology elements. With agile methods for the front end and the waterfall methodology for the back end, streamlining was naturally going to suffer further difficulties. The disparate contractors, varied methods of software development, and an unrealistically short project time line all contributed to the coding failures of the website.