Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

Businesses “Going Green” is so commonplace now it’s more than just an encouraging a trend; it’s become expected of companies big and small. In fact, consumers frequently place more of an obligation on companies to go green than they do themselves. The last few years—the infancy of what may turn out to be a green revolution—have really proven that there are many ways to go green, and that some of these ways are much more financially sound than others. But rather than providing a cut and dry list of green options and their pros and cons, I’d like to take a look at the bigger picture incentives for businesses going green and how consumers are responding.

What does it mean to be green?

Information Technology is one of the most dynamic industries with new technologies surfacing frequently. In such a scenario, it can get intimidating for information technology professionals at all levels to keep abreast of the latest technology innovations worth investing time and resources into.

It can therefore get daunting for entry and mid-level IT professionals to decide which technologies they should potentially be developing skills. However, the biggest challenge comes for senior information technology professionals responsible for driving the IT strategy in their organizations.

It is therefore important to keep abreast of the latest technology trends and get them from reputable sources. Here are some of the ways to keep on top of the latest trends in Information Technology.

·         Subscribe to leading Analyst Firms: If you work for a leading IT organization, chances are that you already have subscription to leading IT analyst firms notably Gartner and Forrester. These two firms are some of the most recognized analyst firms with extensive coverage on almost every enterprise technology including hardware and software. These Analyst firms frequently publish reports on global IT spending and trends that are based on primary research conducted on vendors and global CIOs & CTOs. However, subscription to these reports is very expensive and if you are a part of a small organization you may have issues securing access to these reports. One of the most important pieces of research published by these firms happens to be the Gartner Hype Cycle which plots leading technologies and their maturity curve.Even if you do not have access to Gartner research, you can hack your way by searching for “Gartner Hype Cycle” on Google Images and you will in most cases be able to see the plots similar to the one below

It is hard not to wonder how current technology would have altered the events surrounding the tragic death of John F. Kennedy. On the afternoon of November 22, 1963, shots rang out in Dallas, TX, taking the life of JFK, one of the most beloved Americans. Given the same circumstances today, surely the advances in IT alone, would have drastically changed the outcome of that horrible day. Would the government have recognized that there was a viable threat looming over JFK? Would local and government agencies have been more prepared for a possible assassination attempt? Would the assortment of everyday communication devices assisted in the prevention of the assassination, not to mention, provided greater resources into the investigation? With all that the IT world has to offer today, how would it have altered the JFK tragedy?

As many conspiracy theories have rocked the foundation of the official story presented by government agencies, realization of the expansive nature of technology provides equal consideration as to how the event would have been changed had this technology been available during the time of the shooting. There were T.V. cameras, home 8mm recorders, even single shot-hand held cameras snapping away as the car caravan approached. Yet, there remains little documentation of the shooting and even less information pertaining to the precautions taken by officials prior to JFK's arrival. Theorists consider these possibilities along with how the world would have turned out had the great John F. Kennedynever been assassinated on that day.