Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.

Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.

So what kind of information are businesses storing for marketing purposes? Some examples include:

- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.

F#, which is usually pronounced as F sharp is one of the newly launched and rapidly developing programming languages.  It has recently become focus of attention due to its quick advancement to the 12^th position in the recent TIOBE index and the overall rise in popularity.

What is F#?

F# is an open source, functional and object oriented programming language which is available in cross platform. It was developed by a company called F# software foundation with help of Microsoft and other open contributors. F# runs on Linux, windows, iOS, Android and the GPUs and HTML as well. It is a mature programming language which helps the users as well as the organizations to solve the complex problems in a much simpler way with easy code. With its wide range of usage in the specialist and application areas, it is proving itself to be a worthy contender for the top 10 list.

Why choose F#?

With the skyrocketing popularity of Android and iOS operating systems, software developers got a whole new arena opened up. Many of the programmers have progressed to concentrate solely onto Mobile Technology Development. This is mainly due to the high demand as well as numerous lucrative ideas left to explore in the Mobile App world.

Exponential growth of smartphone users

As per the survey by eMarketer, the number of smartphone users across the globe crossed 1 billion almost two years ago. The expected number of smartphone users by 2014 end is 1.75 billion.

With smartphones, iPads and Tablets getting more accessible and less expensive day by day, the development potential for mobile apps is truly vast. The under-penetration in emerging markets like India and China in Asia shows that there seems to still a lot of steam left in the mobile app development industry.

In most business circles, the question of whether or not a website truly helps a company's business has become somewhat moot. Simply put, a website is a necessary evil, like it or not. The question is no longer, should a company have a website, but rather, is the website optimized to ensure the best potential results. Of course, it is important to understand what is meant by "helping a company."

Many businesses are under the assumption that a website is going to turn into cold hard cash for the company. Well, that could be the case if the organization is using a type of e-commerce platform to buy and sell goods. Many businesses are service oriented and as such, the website serves an entirely different purpose.