Like me, I believe most people go about their business never to give a serious thought about their assumed private correspondence when using Gmail to email friends, colleagues and business associates.  As it turns out, your daily banter may not be so private after all.  A recent article in Fortune Magazine, “Judge Rejects Google Deal Over Email Scanning” caught my attention and an immediate thought dominated my curiosity…Google email and scanning scam.  

In essence, the article describes Googles’ agreement to change the way it scans incoming messages so that it no longer reads emails while they are in transit, but only when they are in someone's inbox! So, what exactly does that mean? Judge Koh, a San Francisco federal judge, said she's not so sure about that. Her ruling claims the settlement does not provide an adequate technical explanation of Google's workaround, which involves scanning in-transit emails for security purposes, and then later parsing them for advertising data. The judge also proposed a legal settlement to pay $2.2 million to lawyers, but nothing to consumers.

My interest in this story is not so much about the proposed settlements or the specific details about how Google or any of the web giants settle claims based on vague legal language. It is however, more about the naiveté of myself and perhaps many others that never question how the email scanning process really works. I wonder, do most of us really care that Gmail uses contents of our mail to display targeted ads?

There has been and continues to be a plethora of observational studies by different researchers in the publishing industry focused on how e-books have affected hard-copy book sales. Evidence from these studies has indicated that there is a significant and monumental shift away from hard-copy books to e-books.[1]These findings precipitate fears that hard-copy books might become more expensive in the near future as they begin to be less available.  This scenario could escalate to the point where only collectors of hard-copy books are willing to pay the high price for ownership.

The founder of Amazon, Jeff Bezos, made a statement in July 2010 that sales of digital books had significantly outstripped U.S. sales of hard-copy. He claimed that Amazon had sold 143 digital books for its e-reader, the Kindle, for every 100 hard-back books over the past three months. The pace of this change was unprecedented;  Amazon said that in the four weeks of June 2010, the rate of sales had reached 180 e-books for every 100 hard-backs sold. Bezos said sales of the Kindle and e-books had reached a "tipping point", with five authors including Steig Larsson, the writer of Girl with a Dragon Tattoo, and Stephenie Meyer, who penned the Twilight series, each selling more than 500,000 digital books.[2] Earlier in July 2010, Hachette said that James Patterson had sold 1.1m e-books to date.

According to a report made by Publishers Weekly, for the first quarter of 2011, e-book sales were up 159.8%; netting sales of $233.1 million. Although adult hard-cover and mass market paperback hard-copies had continued to sell, posting gains in March, all the print segments had declined for the first quarter with the nine mass market houses that report sales. Their findings revealed a 23.4% sales decline, and that children’s paper-back publishers had also declined by 24.1%.[3] E-book sales easily out-distanced mass market paperback sales in the first quarter of 2011 with mass market sales of hard-copy books falling to $123.3 million compared to e-books’ $233.1 million in sales.

According to .net sales report by the March Association of American Publishers (AAP) which collected data and statistics from 1,189 publishers, the adult e-Book sales were $282.3 million in comparison to adult hard-cover book sales which counted $229.6 million during the first quarter of 2012. During the same period in 2011, eBooks revenues were $220.4 million.[4] These reports indicate a disconcerting diminishing demand for hard-copy books.

Unlike Java, Python does not have a string contains method.  Instead, use the in operator or the find method.  The in operator finds treats the string as a word list whereas the find method looks for substrings.  In the example shown below, 'is' is a substring of this but not a word by itself.  Therefore, find recoginizes 'is' in this while the in operator does not.

s = "This be a string"
if s.find("is") == -1:
    print "No 'is' here!"
else:
    print "Found 'is' in the string."
    
if "is" in s:
    print "No 'is' here!"
else:
    print "Found 'is' in the string."

#prints out the following:
Found 'is' in the string
No 'is' here!

The original article was posted by Michael Veksler on Quora

A very well known fact is that code is written once, but it is read many times. This means that a good developer, in any language, writes understandable code. Writing understandable code is not always easy, and takes practice. The difficult part, is that you read what you have just written and it makes perfect sense to you, but a year later you curse the idiot who wrote that code, without realizing it was you.

The best way to learn how to write readable code, is to collaborate with others. Other people will spot badly written code, faster than the author. There are plenty of open source projects, which you can start working on and learn from more experienced programmers.

Readability is a tricky thing, and involves several aspects:

1. Never surprise the reader of your code, even if it will be you a year from now. For example, don’t call a function max() when sometimes it returns the minimum().
2. Be consistent, and use the same conventions throughout your code. Not only the same naming conventions, and the same indentation, but also the same semantics. If, for example, most of your functions return a negative value for failure and a positive for success, then avoid writing functions that return false on failure.
3. Write short functions, so that they fit your screen. I hate strict rules, since there are always exceptions, but from my experience you can almost always write functions short enough to fit your screen. Throughout my carrier I had only a few cases when writing short function was either impossible, or resulted in much worse code.
4. Use descriptive names, unless this is one of those standard names, such as i or it in a loop. Don’t make the name too long, on one hand, but don’t make it cryptic on the other.
5. Define function names by what they do, not by what they are used for or how they are implemented. If you name functions by what they do, then code will be much more readable, and much more reusable.
6. Avoid global state as much as you can. Global variables, and sometimes attributes in an object, are difficult to reason about. It is difficult to understand why such global state changes, when it does, and requires a lot of debugging.
7. As Donald Knuth wrote in one of his papers: “Early optimization is the root of all evil”. Meaning, write for readability first, optimize later.
8. The opposite of the previous rule: if you have an alternative which has similar readability, but lower complexity, use it. Also, if you have a polynomial alternative to your exponential algorithm (when N > 10), you should use that.

Use standard library whenever it makes your code shorter; don’t implement everything yourself. External libraries are more problematic, and are both good and bad. With external libraries, such as boost, you can save a lot of work. You should really learn boost, with the added benefit that the c++ standard gets more and more form boost. The negative with boost is that it changes over time, and code that works today may break tomorrow. Also, if you try to combine a third-party library, which uses a specific version of boost, it may break with your current version of boost. This does not happen often, but it may.

Don’t blindly use C++ standard library without understanding what it does - learn it. You look at std::vector::push_back() documentation at it tells you that its complexity is O(1), amortized. What does that mean? How does it work? What are benefits and what are the costs? Same with std::map, and with std::unordered_map. Knowing the difference between these two maps, you’d know when to use each one of them.

Never call new or delete directly, use std::make_unique and [cost c++]std::make_shared[/code] instead. Try to implement usique_ptr, shared_ptr, weak_ptr yourself, in order to understand what they actually do. People do dumb things with these types, since they don’t understand what these pointers are.

Every time you look at a new class or function, in boost or in std, ask yourself “why is it done this way and not another?”. It will help you understand trade-offs in software development, and will help you use the right tool for your job. Don’t be afraid to peek into the source of boost and the std, and try to understand how it works. It will not be easy, at first, but you will learn a lot.

Know what complexity is, and how to calculate it. Avoid exponential and cubic complexity, unless you know your N is very low, and will always stay low.

Learn data-structures and algorithms, and know them. Many people think that it is simply a wasted time, since all data-structures are implemented in standard libraries, but this is not as simple as that. By understanding data-structures, you’d find it easier to pick the right library. Also, believe it or now, after 25 years since I learned data-structures, I still use this knowledge. Half a year ago I had to implemented a hash table, since I needed fast serialization capability which the available libraries did not provide. Now I am writing some sort of interval-btree, since using std::map, for the same purpose, turned up to be very very slow, and the performance bottleneck of my code.

Notice that you can’t just find interval-btree on Wikipedia, or stack-overflow. The closest thing you can find is Interval tree, but it has some performance drawbacks. So how can you implement an interval-btree, unless you know what a btree is and what an interval-tree is? I strongly suggest, again, that you learn and remember data-structures.

These are the most important things, which will make you a better programmer. The other things will follow.